diff --git a/polymorphic/showfields.py b/polymorphic/showfields.py
index 360b847..10efbfd 100644
--- a/polymorphic/showfields.py
+++ b/polymorphic/showfields.py
@@ -118,7 +118,7 @@ class ShowFieldBase(object):
         if self.polymorphic_showfield_deferred:
             fields = self.get_deferred_fields()
             if fields:
-                parts.append((False, u"deferred[{0}]".format(",".join(sorted(fields))), ''))
+                parts.append((False, "deferred[{0}]".format(",".join(sorted(fields))), ''))
 
         # format result